Profile of Coca Cola Ghana Essay

The Coca Cola Bottling Company was first established in 1886 by Dr. John Styth Pemberton in the United States of America (Atlanta) and has since been enjoyed in over 200 countries worldwide including Ghana who started its operations in 1995. The company believes that to be successful in the changing world we need to continue to thrive as a business over the next twenty years and beyond, we must get ready for tomorrow today that’s what our 2020 vision is all about. Our Mission To refresh the world To inspire moments of optimism and happiness To create value and make a difference Our vision We serve as the frame work for our roadmap and guide every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual and enduring values. Planet: be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareholders while being mindful of our overall responsibilities Productivity: Be a highly effective, lean and fast-moving organization. OBJECTIVES Increase sales by 100% by the end of 1st year. To be able to cover the whole country by the end of 2nd year. in non alcoholic beverage in future.